Kuri Poke
We created a fun and unique name for the brand along with an abstract and colorful identity, inspired by the ingredients of the traditional poke bowl.
ABOUT
Kuri Poke is a restaurant bar in Brownsville, Texas that specializes in serving poke bowls with delicious combinations to its customers.
STRATEGY
Branding
Brand name creation
Logo and identity design
Brand assets
More about the project
Identity
Taking as inspiration the main ingredients of the traditional poke bowl, an icon with abstract shapes was designed to represent each element and specific colors were designated for its identification; orange (chopsticks), blue (seafood), yellow (base) and green (toppings). In contrast to black, this harmony of colors gave us the opportunity to be creative and play with them in the brand’s applications, achieving a youthful, unique and cool identity.