Hundihus

Naming

Taking as its essence the mission of the brand, all dogs deserve a home to live in, we created the name Hundihus -“Perro En Casa”. The goal was to make a name short, unique in its market and easy to pronounce in order to achieve faster positioning.

Branding

Just like the name, the identity needed to be easy to identify, but at the same time obvious in representing a product as original as teepees. An icon was created taking into account our brand’s main product, the tipi, and with the figure of a dog inspired by the brand’s ambassador, the corgi Lorenzo. A typography with rounded edges was used to give a modern style and a green and blue color palette that reflects freshness to the brand.

Social Media

We take as the protagonist the corgi Lorenzo, along with his friend Maya, to be the spokespersons for Hundihus where both share pet care tips, curious facts and funny notes from their world, all with a fun and tender tone, distinctive of their breed. The world of pets has not given space to the creativity of the content and we have managed to create a community of pet lovers, interested in our product. We have also given space to causes as noble as Adopta Monterrey and other organizations that promote the adoption of street dogs.

Web

The website also has to reflect the world of Lorenzo and Maya. Even though it is a One Page -website with a single section- we managed to communicate the Hundihus mission, together with a simple and fast navigation for the purchase of tipis within the same website.