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Kuri Poke

We created a fun and unique name for the brand along with an abstract and colorful identity, inspired by the ingredients of the traditional poke bowl.

Branding
Brand name creation
Logo and identity design
Brand assets

More about the project

Identity

Taking as inspiration the main ingredients of the traditional poke bowl, an icon with abstract shapes was designed to represent each element and specific colors were designated for its identification; orange (chopsticks), blue (seafood), yellow (base) and green (toppings). In contrast to black, this harmony of colors gave us the opportunity to be creative and play with them in the brand’s applications, achieving a youthful, unique and cool identity.