American Institute of Monterrey

We propelled the institute towards a brighter future by redesigning its logo and renaming its campuses.

Tags

Education

Branding
Brand name creation
Identity and brand books
Identity redesign
Script and video production

A new identity
For over 50 years, the American Institute of Monterrey has stood as a beacon of trust and excellence. While the logo has been adapted to reflect the school’s growth and innovation, there emerged a compelling necessity for a new visual identity that aligns with the spirit of our current times. Our mission was to craft a logo that honors the institution’s rich history while propelling it towards a bright future. Delving into the brand’s heritage and studying global design trends, we developed a new logo that embodies timelessness and modernity.

Renaming history
For over 50 years, the American Institute of Monterrey has stood as a beacon of trust and excellence. While the logo has been adapted to reflect the school’s growth and innovation, there emerged a compelling necessity for a new visual identity that aligns with the spirit of our current times. Our mission was to craft a logo that honors the institution’s rich history while propelling it towards a bright future. Delving into the brand’s heritage and studying global design trends, we developed a new logo that embodies timelessness and modernity.

Maintaining the flame and the book, representative elements of the current logo, we give each a minimalist twist, creating the elements with clean lines that intertwine with each other forming a cohesive icon. This connection represents the union, not only of AIM’s community across it’s three campuses but also a union with its past with a look to the future ahead. This minimalist approach, makes the logo more contemporary and relevant to today’s students.

AIM Rebranding

Script Kiwi! DS・Video Shoot AIM Team・Video Production Carlos Huerta

Chipinque Campus, nestled near the renowned Chipinque Ecological Park, symbolizes heritage and academic excellence, mirroring the majestic mountains that stand as a testament to prestige and admiration. Huasteca Campus, situated at the gateway to Nuevo Leon’s natural wonders, embodies resilience and growth, promising students a world of discovery and limitless possibilities akin to the region it represents. Valle Campus, located in the bustling Valle Oriente district, signifies progress and opportunity, preparing future leaders amidst iconic skyscrapers and a thriving business landscape. By naming its campuses after these iconic locations, AIM fosters familiarity and pride while ensuring a consistent perception of quality and excellence, solidifying its position as a premier educational institution.