Señora Tostada

Branding
With a classic and friendly style, an icon was created using the figure of the hen as the main element, since it is the star ingredient. The crest part was replaced by a crown, symbolizing the status and experience of the brand. The freehand typography stands out for its naturalness, for being quite functional in its appearance, giving the feeling of closeness and trust. For the color palette, green was chosen, commonly associated with freshness, yellow transmits energy and happiness, and finally orange, which gives it a more friendly and fun touch. Together, all these elements form a functional logo, which is easy to identify and remember.

In addition to designing the logotype for Señora Tostada, we also developed comprehensive brand guidelines to ensure a cohesive and consistent identity across all touchpoints. The brand guidelines encapsulate the brand’s history, mission, manifesto, concept, slogan, and voice.

At the core of Señora Tostada’s identity is its mission: “A Toast Within Everyone’s Reach.” The brand seeks to be recognized as a traditional Mexican restaurant offering fast, high-quality, and delicious dishes. Our aim was to reflect this mission in every aspect of the brand guidelines, establishing Señora Tostada as the top choice for fast, flavorful, and affordable meals—perfect for individuals and families alike.

Through these guidelines, we ensured that the brand’s voice remains approachable, warm, and authentic, staying true to its roots while appealing to a modern audience. From the development of the brand’s manifesto to the creation of the slogan, every element works in harmony to present Señora Tostada as the leading fast food option with a true Mexican flavor.