Scarlata Cosmetics

Social Media
For Scarlata Cosmetics, we developed an organic content strategy on social media with the aim of projecting a fresh and colorful image. We sought to empower consumers, creating a community where mutual support is promoted through makeup. Our posts highlighted the versatility and quality of the products in different skin tones, allowing followers to visualize themselves using the products in their daily lives. In addition, we generated interactive and attractive content, which reinforced the brand’s connection with its audience.

Web
At the same time, we designed and programmed the Scarlata Cosmetics e-commerce website, focusing on the user experience. The site was designed to be visually striking and easy to use, allowing consumers to comfortably browse the entire makeup line. We presented the products in a clear and attractive way, optimizing the platform to improve conversion and facilitate the shopping experience.