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Los Güeros

We crafted a vibrant typographic logo inspired by Mexican gastronomy, reflecting the gourmet and artisan style of the product highlighting the essence of its culture.

ABOUT

Los Güeros is a Mexican brand of tortillas, sharing the flavor of northern Mexico in Vancouver, Canada

STRATEGY

Branding
Identity redesign
Identity and brand manuals

More about the project

Branding
Drawing inspiration from the rich tapestry of Mexican gastronomy, we designed a 100% typographic logo that exudes the vibrancy and spirit of our country in a jovial and contemporary manner. Each element, from the carefully crafted shapes to the thoughtfully chosen colors, weaves together to showcase the diverse cultural heritage of Mexico. The use of legible capital letters, adorned with square endings, emphasizes the commitment to quality and reinforces the solidity of the brand, making it a true representation of the remarkable experience that awaits the customers.

Otros proyectos

Cara a Cara con Cora Nelda Gonzalez

Cara a Cara con Cora Nelda Gonzalez

Señora Tostada

Señora Tostada