Cara a Cara con Cora Nelda Gonzalez

Branding
Cara a Cara with Cora Nelda Gonzalez podcast, we developed an authentic identity that reflected the values ​​of warmth and professionalism, aligned with the variety of guests participating in the program. The typographic logo combines an elegant font in capital letters with a handwritten signature, and is complemented by gold sparkles that symbolize the “stardom” of the guests. The color palette of black, white and gold was carefully selected to represent the professionalism, peace and fame that defines both the content and its guests. This new identity allows the podcast to stand out on multimedia platforms and connect with its core audience, mostly women aged 23 to 55, who enjoy entertaining interviews with entertainment figures and specialists on topics of interest.