Calmy

Branding
We undertook a dynamic branding, giving a contemporary and youthful spirit into the brand. Our logo typographic proposal features a lowercase italic font with wave-shaped endings, conveying a sense of relaxation and tranquility. The color palette is a harmonious blend: green for naturalness, blue for a calming effect, yellow and orange to evoke joy, pink to combat restlessness, and purple for a sense of calm. Complementing these vibrant hues, the primary color is black, enhancing contrast and lending a stylish edge in the market.

This holistic approach extends beyond aesthetics, as we also meticulously crafted a brand guidelines book. We set the brand’s distinctive voice, articulated an inspiring manifesto, coined an impactful slogan, and ensured that the brand’s essence resonated throughout its product packaging and merchandise. This resulted in a brand poised to captivate its audience and drive brand loyalty.