Branding
Logo and identity design
Identity and brand manuals
Brand assets design
More about the project
Branding
We developed a complete identity that includes the logo, brand manual, and distinctive visual elements. Inspired by the concept “everything for your party,” we created a modern logo depicting an open gift box with sparkles that symbolize the wide variety of products the brand offers. The sans serif typography provides a clean and dynamic design, while the color palette conveys professionalism, freshness, modernity, empathy, positivism, and innovation.
In addition, we designed representative icons of the products that form an adaptable pattern for different applications, ensuring a versatile and functional identity. The brand manual includes history, mission, manifesto, concept, slogan, voice, phrases, main and web typography, styles, and other guidelines that consolidate todofiesta.mx as an easy-to-identify and remember brand in the party supplies market.
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