Branding
Brand name creation
Logo and identity design
Identity and brand manuals
Brand assets design
More about the project
Branding
We developed a comprehensive identity that includes the brand name, logo, and identity manual. The name “Espacio 03” was created to convey trust, warmth, and elegance, reflecting the three pillars that underpin the brand: attention, confidence, and satisfaction. This approach seeks to connect with new families looking for their first or new home.
The modern and elegant logo incorporates an abstract icon inspired by the architectural plan of a house, with three spaces that represent the business areas (purchase, remodeling, and sale). The color palette combines copper, which symbolizes strength and experience, with blue, which reinforces trust and security, achieving an image that stands out in the real estate market.
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