Abastece

Branding
In collaboration with Abastece, we created a brand identity that reflects their commitment to quality and efficiency. The goal was to convey confidence to their customers, aligning their image with the promise of meeting their needs on time and at a cost. To achieve this, we designed a fresh and friendly logo, with an abstract icon inspired by their sector, depicting a shopping cart accompanied by lines that symbolize the timely delivery of products. The rounded, lowercase typography provides balance and modernity, while the color palette reflects the diversity of products they offer. This new visual identity positions Abastece as a reliable partner for consumer goods producers and customers looking for efficient supply chain solutions.